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Young Black Entrepreneurs Win Big Prize

by on July 10, 2009

Awarded 25K Grant in National Business Plan Competition


After competing against hundreds of minority owned businesses across the country, dangerousNEGRO Black Empowerment Apparel (dN|Be Apparel) was recently awarded $25,000 at the culmination of MillerCoors’ Urban Entrepreneur Series (MUES). Owners Tre Baker, Justin Giboney, Sebastine Ujereh, and Demetrius Walker were on hand to accept the prize at Chicago’s Blackstone Hotel. Known for being an edgy, yet socially conscious streetwear line, dN|Be Apparel has proven that it has a profitable business concept, which will undoubtedly expand as the company continues to accept new capital from enthusiastic investors this summer.

Hatched from President Woodrow Wilson’s 1919 characterization of A. Phillip Randolph as “America’s most dangerous Negro,” the company is best known for promoting positive messages and social awareness through its graphic tee shirts and school lectures. With tees carrying clever, universal messages like “Smart is the New Gangsta,” dN|Be Apparel is winning over those concerned with the deterioration of social values in their community. Supporters sharing dangerousNEGRO’s rejection of the victim mentality have not only purchased shirts in mass quantities, but have also participated in discussions with company lecturers Justin Giboney and Demetrius Walker across college campuses.

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